Redeye Cannabis x The Diablo Mylar

With the team having an existing brand and audience it was important we honored existing practices while still pushing the limits and bringing our own flare into their world.

• Discovery - We started by researching competitors and uncovering existing practices with the brand. Dialing in on the foundation for what could be.
• Drafting - Multiple Diablo's were crafted and once a focal point was decided on; we explored environment's and textures (like the explosive lava! bg) 
• Revising - Most times we go from 2D to 3D design to get a feel for how the design will come off printed. This helps us brush up on the little details! 

The execution here was no different than the rest. It started with dialing in on the clients vision and aspirations around the project. It was clear as day this team wasn't afraid to stand out and strayed away from the minimalist look. This pushed the team to really dial in on a complete pack with back, front and under seam. Using AI tools and in house graphic artist we were able to explore several concepts in no time before choosing the final assets.