Redeye Cannabis x The Gusher Mai Tai Mylar

We took a deep dive into Mai Tais and dialed in on an original artwork for Redeye's newest cut.

Redeye Cannabis x The Gusher Mai Tai Mylar

Project details

This project went through several life forms as we dialed in on the main artwork. Meet Gusher Mai Tai an explosion of flavor crafted by Redeye.
Project Date
Oct 1, 2023
Client
Redeye Cannabis
Services
Package Design

About the project

We've locked in with Redeye and will be bringing dozens of designs to our portfolio. The teams bold taste pushed our skills to the test with every design generated. Gusher Mai Tai was no different! 

  • Discovery - We started by researching competitors and uncovering existing practices with the brand. Dialing in on the foundation for what could be.
  • Drafting - Multiple concepts were crafted and once a focal point was decided on; we dialed in a custom pattern that is featured in the bg and seems.
  • Revising - Most times we go from 2D to 3D design to get a feel for how the design will come off printed. This helps us brush up on the little details! *3D example pictured below.

Project execution

This project went through several life forms as we dialed in on the main artwork. From a box that resembles the legendary gushers to mixed cocktail drinks spilling over vibrant colors and sparks. In the end the emotion and movement in this tikki head explosion took the cake! We cleaned up the line work on the explosion gifting us this royal purple backdrop.

Project gallery

Photography done with Detroit Design House
No items found.