Oakland Equity Collective Logo Design & Development
The goal for the organization was creating a logo that was clean and professional. The design needed to have character but not be so bold that it took away from white label products.
Project details
About the project
Oakland Equity Collective's primary objective is to help social equity cannabis brands emerge and evolve! For 18 months, they provide rent-free access to a shared manufacturing facility to six entrepreneurs at a time, providing resources for product development and taking products to retail. The organization was looking for a logo to represent their efforts and wanted a wordmark that was unique but sleek. The use case allowed it to compliment white label products, professional documents and promo from web to print.
Project execution
- Discovery - We initially crafted a custom survey to dive into what the brands goals were and use case for the logo.
- Drafting - Based on their feedback we created a one sheeter of logo exploring various styles for the client to choose from.
- Revising - The favorite one out the initial batch was revised and honed in on by customizing the lettering's E & exploring color.
- Deployment - Once a final logo was chosen and the color dialed in we prepped the team with every file type needed for print, web & future marketing materials.
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