Neighborhood Essentials Michigan Launch
Neighborhood Essentials a Detroit-based but California-operated company is finally launching at home. BW was tasked with creating the first mylar for the brands Michigan entry.
Project details
About the project
Neighborhood Essentials is an emerging social equity cannabis brand with roots in the city of Detroit. The company is officially entering the Michigan market and tasked BTWN WRLDS with crafting the designs that represented it's roots and vision for the space. With curated flavors that have been kept in vaults for years it was important we set the tone.
Project execution
With this being the brands entry into MI market it was important we took the time to flesh out something original and true to the brand.
- Discovery - Exploring what brands resonate with the company and competitors in the space.
- Drafting - Multiple patterns were created & various layouts explored to land on the new standard for the brands bags in the market.
- Revising - The pattern had to be vectorized and prepared for print
- Mock Ups - Upon completion of the project 3D Mock Ups were created for the brand to use in Sales catalogs and social media promotions.
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